Build Interest With Autoresponder Messages
Tuesday, June 03, 2008
If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. In fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Many marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.
You must build interest slowly. Start with an informative message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product. Giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer free information pertaining to the topic! This is what will keep them interested in what you have to say.
This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!
Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!
Labels: Internet Marketing
posted by n.lestari @ 10:41:00 AM,